Let our extensive experience in Shopify unlock sales growth through organic traffic and conversions. Our SEO work for DTC / Ecommerce sites has naturally led us to be Shopify SEO experts.
We understand the challenges of competing within the e-commerce landscape. E-commerce SEO requires an entirely focused, customized approach.
Specifically, a successful Shopify site depends on an optimized theme, optimized product categories (Shopify Collections), optimized product pages with excellent descriptions, videos, reviews, and more.
And because your business relies on converting online sales, building a solid SEO infrastructure for your Shopify site is crucial. We’re thrilled to help our Shopify clients unlock the full potential of their site through targeted, data-driven SEO. Our Shopify SEO projects fall into these two categories:
The first step in most Shopify SEO processes is an audit. Our Shopify SEO audits are designed to identify near-term, critical opportunities and long-term strategies for sustainable growth over time. Audits are generally divided into four sections, which can be conducted as a cohesive group or delivered separately, depending on your unique needs and business goals. The result? Your audit will provide a detailed, comprehensive overview of where your e-commerce site is doing well – along with a targeted list of the most pressing opportunities for improvement.
Is your Shopify site working for you or against you? Are you losing out on potential customers? Where are there missed opportunities to convert leads into sales? On-page optimization helps answer these questions (and more) to ensure your Shopify store is running smoothly.
Optimizing Shopify stores is one of our core competencies. The Status Bureau’s team has extensive experience with Shopify SEO and can work with you to ensure your site is revised perfectly for search engines. From theme optimization to website architecture, product categorization, keywords, and content, our SEO strategies will boost your e-commerce site to the next level of selling power.
As part of our process, we immerse ourselves in your website, your business, and industry research (so that you don’t have to). We then combine brand-specific knowledge with our extensive Shopify SEO experience to create comprehensive recommendations. Once ready to implement, we’re happy to take it from there – or, if preferred, we can ensure a smooth handoff to your internal team.
Even more to consider with your Shopify site.
Collections pages. These pages typically represent the biggest SEO opportunity for our clients. Collection pages help organize content in a logical and easily searchable way for online customers.
Product pages. A site visitor searching for an individual product is already way down the funnel. Highly optimized product pages will appear higher in searches and increase conversion rates.
Shopify plugins. Plug-in SEO and SEO Plus are great plugins – but if they aren’t configured to work properly, they can actually hurt rankings. We’ll ensure your plugins are fully configured and running optimally from start to finish.
At The Status Bureau, we know that no two campaigns are alike: there are many different ways to attract and retain online shoppers, including email, social media, targeted ads, and beyond. Stuck on where to start? Our Shopify SEO experts will work hand in hand with you to narrow down the right campaign for your business. Some examples of ongoing SEO campaigns include:
Of course, any successful Shopify SEO campaign must speak directly to your target audience. Our process is anchored in a deep understanding of what your customers are searching for – and where they search for it – to ensure your products are highly visible, engaging, and ready to purchase. No matter what campaign you choose, we’ll ensure that it is fully unique, engaging for your audience, and customized to align with your business goals. Ongoing SEO campaigns keep your products front and center in the buying cycle. We’ll work hand in hand with you to ensure your campaigns are tailored to meet your unique sales, inventory, and growth targets.
Further SEO considerations for Shopify sites.
Conversion Rate. A post-click analysis will help you understand which products sell (and which products don’t) and how often you should reassess site optimization.
Paid Search. Look at your competition's paid search campaigns. What are they bidding on and why? What value propositions are they using and what are they targeting?
While ongoing SEO campaigns are designed for long-term growth and development, your business may benefit from a short-term, focused campaign. Targeted SEO campaigns are strategies to help your Shopify site get back on track in a shorter amount of time. These campaigns not only steer your business in the right direction, but they can also act as a powerful launchpad for longer, more strategic campaigns in the future. Some examples of targeted SEO campaigns may include:
We’ll work with you to identify the targeted SEO campaign that will give the most bang for your buck, keeping a laser focus on the short-term approach that brings the highest ROI. No matter your business goals, you can trust The Status Bureau to create a winning SEO strategy to generate better conversions, higher sales, and more visitors to your Shopify site.Targeted SEO campaigns are great tools to set your Shopify site up for success. Together, we’ll identify the most pressing short-term opportunities and will create a customized, targeted SEO campaign to generate the best (and quickest) results.
