Getting new patients in the door isn’t healthcare science – it’s SEO science. Welcome to our lab.
When it comes to connecting with new patients, the health of your digital footprint is crucial. This is where search engine optimization comes in.
At The Status Bureau, we see healthcare SEO as the foundation of your website, app, and social media. It’s what connects you to patients, generates new bookings, and establishes you as a well-known, authoritative voice within search engines. As experts in healthcare SEO, we excel in the specific focuses of patient care and getting the correct health-related information to the public. Related content:
We run search engine optimization campaigns and audits for many different Healthcare organizations. Whether it’s patients needing to find the right service or ensuring the correct health information gets to the public, you can rest assured: we’re experts at this. Here are some of the healthcare SEO projects that we most often work on:
The Status Bureau knows your industry, and we understand the unique needs of healthcare SEO. We can build a strategy to help you target the right people at exactly the right time in their healthcare journey. With a data-driven, strategic approach from our SEO experts, we’ll help you target local to your organization and ensure you rank well for the terms that best match your service type.
We’re passionate about healthcare and working with providers to ensure their services are visible for the folks who need them most. Take a look at the resources listed at right to learn more about the nuances of healthcare SEO.
The first step in a healthcare SEO project typically includes an SEO technical audit. This gives us a complete picture of the current state of your SEO, and seeks to answer questions like:
A technical SEO audit highlights the most pressing areas of opportunity, identifies critical issues to resolve, and provides a data-driven blueprint for your healthcare organization’s SEO strategy. The Status Bureau will work with you to ensure that no stone is left unturned, and that your healthcare SEO strategy is fully customized to meet your unique needs.
Learn more about our SEO Technical Audit services here:
It goes without saying that patient bookings are the lifeblood of any healthcare organization. You want more patients making bookings, and/or walking through your door – and we’re here to help you lay out the welcome mat. Our SEO strategy is anchored in the belief that patient bookings are #1. With that belief in mind, we start with bookings and then work backwards:
What is a new patient searching for, and where are they searching for it? What criteria is top of mind? What matters most when they make the decision to book with a new provider?
We’ve found that future patients are primarily looking for one of two things (or even both): who are the best providers in my area, and which one is closest to me? And that’s exactly what we focus on first. Getting more people to book means showing up higher in search results when people are searching for local providers. This means starting with:
Healthcare SEO involves much more than your website. An effective healthcare SEO strategy looks at what’s happening outside of your website to strengthen your organization’s online presence, voice, and credibility. Offsite SEO shows search engines and potential patients alike that your organization is a trusted and reliable source, making it easier to show up higher in search results.
Location-based SEO shows site visitors in your area that you are accessible and ready to help. From local directories to signal-building, our data-driven location analysis ensures that Google knows you’re the best healthcare provider in the area. We pride ourselves in helping our healthcare SEO clients boost their offsite and location presence through:
Google loves accessible sites, making accessibility a critical factor in healthcare SEO.
Is your healthcare organization reaching the right people? Does your website rank highly for the services that you provide? Can new patients easily navigate your website? Does your content reflect your healthcare services' integrity, quality, and expertise?
Many of our healthcare SEO clients come to us to solve these questions, and we often recommend an ongoing SEO campaign. Whether it’s strategic keyword research, website organization, or patient experience, an ongoing SEO campaign is a powerful piece of your SEO toolkit. At The Status Bureau, some of our most frequently utilized SEO campaigns include:
Any ongoing SEO campaign must be thoughtfully crafted and consistently managed – especially when it comes to people's health.
We’re well-versed in the nuances of healthcare SEO campaigns and pride ourselves in staying up to date on the latest Google requirements. Partnering with The Status Bureau for your ongoing SEO campaigns means that your marketing efforts are tailored not just for your unique healthcare services, but also for the unique needs and requirements of search engines.
Learn more about our services for healthcare and Google ad requirements:
Your content plays a critical role in developing the credibility and trustworthiness of your healthcare organization. And because your content has the ability to influence the health-related decisions that patients make, it’s even more critical to get it right. Our curated writing towards health and healthcare topics will:
With more potential patients searching for healthcare topics online than ever before, your practice has a unique opportunity. Your content can not only establish your healthcare services as the best in the area, but it can also create a sense of trustworthiness: patients will trust that you know what you’re talking about. Our SEO writing and content strategy will take a customized approach to give patients the content (and the answers) they need via website content, social media posts, blog posts, case studies, and more.
Healthcare has changed. There are more editorial sites and apps than ever before – and the sheer number of resources can make it tough for your healthcare services to stand out. We’re experts at connecting those looking for solutions not only with healthcare providers, but with the new voices in healthcare technology, services, research, and philosophy.
A solid healthcare SEO strategy can cut through the noise and let your healthcare services speak for themselves. The experts at The Status Bureau bring deep experience in working with a variety of healthcare websites and apps. Put our experience to work and set your website or app up for greatest success via strategic, data-driven healthcare SEO.
