Your services play a critical role in the healthcare industry. Let’s get new patients in the door.
Healthcare digital marketing matters. And the stakes are higher – after all, patients choose a healthcare provider they trust to make decisions about their well-being, quality of life, and longevity. Your digital marketing must bring high levels of trust, transparency, and reputation from the start.
At The Status Bureau, we know how critical it is to get healthcare marketing right. We are digital marketing experts in a diverse range of healthcare services throughout North America. Our deep experience with healthcare organizations, healthtech, and service providers will ensure your digital footprint is in lockstep with your organization’s mission.
Our marketing strategies rely on a deep understanding of the services, strategies, and goals of the healthcare organizations we work with. Before kicking things off, we seek to answer these questions:
Every healthcare organization has nuanced services, goals, and strategies. As a result, any successful healthcare digital marketing effort must start with a comprehensive understanding of what sets your services apart; who your ideal new patient is; how many bookings you want to see, and how competitive your current healthcare landscape is.
Healthcare digital marketing services encompass various strategies to help your healthcare organization outperform competitors online. At The Status Bureau, our goal is to make sure that you deploy the right strategies (at the right time) to generate the best results. The healthcare digital marketing services that we’re most often hired for include:
Google loves accessible sites.
We offer accessibility audits as standalone projects or in tandem with SEO campaigns.
We audit for ADA, WCAG, & AODA compliance.
Accessible sites are great not only to meet industry standards, but it's great for people, and Google traffic as well.
Patients turn to online sources for information about their health. If you need more traffic, it’s time to put yourself in their shoes: optimize for the services they need and for the problems, side effects, or conditions they’re experiencing.
Whether you want a short-term strategy to meet an immediate need or a long-term approach for continued growth, we can help craft the perfect healthcare SEO campaign for your needs. We’re passionate about helping healthcare organizations solidify their digital footprint through a variety of campaigns, including:
We know that a high ranking on Google reaches people halfway – they’re looking, and you have the solution. We act as your strategic partner to ensure your healthcare SEO campaign is fully aligned with your unique goals, whether it’s higher booking rates, better online sales of healthcare products, or somewhere in between.
At The Status Bureau, we’re deeply committed to working hand in hand with you from the start – your SEO campaign will be fully customized to support your organization’s sustainable, effective, and data-driven growth.
Learn more about our SEO services for healthcare:
Google Search Ads, Search PPC, or Google Adwords, can be a highly effective way to guarantee traffic and boost your healthcare organization’s visibility with prospective patients. They have a specific need, and you have a specific solution – and the right Google Ads management can grab their attention at exactly the right moment.
But advertising for healthcare services is tricky, as ad platforms (and even certain countries) have unique requirements or restrictions. Google Ads restricts what you can advertise, what you can say in the ads, which keywords you can use, and whether the information on your site complies with your policy.
Ad platform restrictions are a significant factor in much of the healthcare and medical projects we work on. There are specific requirements that you must meet in order to advertise online – and any type of misinformation is not tolerated. Our deep understanding of the regulations, restrictions, and requirements for healthcare ads leads to much of our work in healthcare SEO projects. At The Status Bureau, we pride ourselves on staying consistently up to date so that your ads are as efficient as possible from the start. We’ll craft your ads, create a pay-per-click (PPC) strategy, and monitor performance along the way to emphasize what’s working well and fine-tune what isn’t.
Learn more about Google’s policies on healthcare advertising, as well as our approach to PPC marketing:
Social media is a powerful tool for healthcare providers. According to a 2023 study published by the National Center for Biotechnology Information, 80% of internet users use social media to research doctors, hospitals, medical news, and general information.
Our Facebook and Instagram advertising strategies will help you target new patients by providing the answers and services that they’re looking for. We’ll help you meet them exactly where they are in the booking journey – on the platform that they’re most often using – to establish your healthcare organization as a trusted, reliable, and authoritative resource.
Of course, any ad campaign on social media must be crafted thoughtfully, as Facebook and Instagram both have guidelines around healthcare content. We’re well-versed in these policies – which allows us to find solutions quickly, giving you peace of mind in your social media advertising.
Learn more about Meta’s personal health and appearance advertising policy, as well as our approach to social media advertising:
The care and attention communicated through organic posts can pay off in big ways over time. Think of organic posting like SEO for your social media pages: the content in your Facebook and Instagram posts determines whether your healthcare organization is visible (and authoritative) in search.
Healthcare providers can use social media posts as a vehicle to share ideas, healthcare tips, and support better patient education. Organic posting sparks engagement (via reactions, shares, or follows) and encourages connection (via comments or DMs from potential and current clients alike).
The Status Bureau will plan, write, design, post, and measure social media content to ensure your organic posts are as engaging and effective as possible. We take into account crucial factors like social proofing, awareness, and community building to showcase your services, establish your voice and identity in the healthcare industry, and show future patients that your location is well worth visiting.
Google Analytics 4 is the next generation of Google Analytics, offering more precise insights and greater visibility into your digital footprint than ever before. This service provides a real-time window into how patients are using your website or app, such as:
We’ll manage the integration of Google Analytics 4 from start to finish, giving you a clearer picture into your online presence than ever before. Even better, the Google Analytics experts at The Status Bureau will consistently monitor and assess your analytics reporting. This consistent management helps us to identify trends, identify and resolve issues early on, and create a data-driven foundation for your digital marketing strategies.
High-quality, engaging, and effective content matters. Your content not only establishes trust and demonstrates to new patients that you’re an authority in the space, but it will also shape the decisions that patients make about their health. That responsibility makes it even more critical to get content right.
Ready to reinvigorate your healthcare content? Our process starts with a content audit to review the impact of existing pages, blogs, articles, and social media posts. After an audit, our expert team will curate a customized, thoughtful content strategy to keep your healthcare site optimized, authoritative, relevant, and engaging.
