Lawyers and office managers alike know all too well how steep the competition can be for legal services – and gaining top Google rankings in a particular category can bring incredible ROI for your firm.
At The Status Bureau, we know how critical it is for potential clients to find the legal services they need. As a result, we also know the importance of ensuring your firm is visible, accessible, and highly ranked. We start with a comprehensive understanding of your firm and create a customized strategy to get your site ranking well – and to tip the research scales in your favour.
• Download our Top 100 Law Keyword List for May 2024 (184kb PDF)
Your firm has its own specialization and ideal client base. But how is your online presence impacting the growth of your firm? Is your website fully optimized for search engine results? Can new clients easily navigate your site and find the answers to their most pressing questions? On-page optimization focuses on the pieces of your website that are visible to search engines and site visitors to improve visibility, authority, and ranking. For law firms, we focus on a range of SEO strategies designed to boost the efficacy and efficiency of your website.
Our approach starts with a deep understanding of your firm’s unique services, specialization, ideal client profile, and firm-wide goals. Armed with those details, we’ll build an SEO strategy for on-page optimization that ensures Google sees you as a trusted, high-ranking resource – and that new clients can find you exactly when they need you most.
Securing leads for corporate law firms dealing in tax, contracts, IP, real estate, privacy, and bankruptcy.
Driving traffic for injury law firms dealing in personal injury, car accidents, medical malpractice, and others.
Increasing rankings for employment law firms dealing in compensation, discrimination, safety, and others.
For environmental law firms dealing in compliance and permitting, dispute litigation, land, policy and advocacy.
SEO services for divorce and separation lawyers, and those working with issues surrounding adoption, support, and custody.
Generating leads for criminal law firms that deal with any of the litigation surrounding the various types of criminal law.
Local presence matters. New clients aren’t just looking for law firm services – they’re looking for a law firm closest to them.
An effective law firm SEO strategy uses what’s happening outside of your website as a tool to strengthen your firm’s online presence, voice, and credibility. Off-page optimization shows search engines and new clients alike that your firm is a trusted and reliable source within the legal industry, making it easier to show up higher in search results. Location-based SEO is a powerful tool in off-page optimization, showing potential clients in your area that you are accessible and ready to help.
From local directories to signal-building, our data-driven location analysis ensures that Google knows you’re the best law firm in the area. Building off-page optimization means looking at local SEO factors such as citations, links, reviews, and brand mentions. And because most cities have a lot of competition for legal services, an in-depth consideration of your competition is a core part of our research. We’ll study what your competition is doing well to identify your highest and best opportunities in local SEO. With a deep understanding of your firm’s services and competitive analysis in hand, we’ll create a customized strategy for your law firm through a combination of off-page SEO strategies. These include:
At The Status Bureau, we bring deep experience in helping law firms enhance their local presence and offer customized off-page optimization strategies to fit a wide variety of needs. We’ll work hand-in-hand with you to ensure your off-page SEO is tailored to best support your firm’s unique needs.
We pride ourselves on helping our clients grow their firms through nuanced, effective SEO strategies across various legal specialties. The experts at The Status Bureau have direct experience working with lawyers and firms within:
No matter what your firm’s specialization may be, your SEO is in good hands with The Status Bureau. We understand the nuances of catering to different specialties – and the importance of ensuring your services are discovered by those who need them the most. Our SEO services for lawyers are grounded in a deep understanding of your services, specialty, and ideal client profile. This foundation ensures that your online presence generates the highest possible ROI while working in lockstep with your firm’s broader, long-term growth goals.
What we concentrate on for our services.
It's how Google knows you're credible.
Law is a competitive space. This is how we break through.
Research. A thoughtful approach is critical for SEO. There’s usually low-hanging fruit and niche strategies to employ that will drive results quicker than going head-to-head for competitive terms.
Experience. We understand the nuances of law firm SEO services. After running dozens of campaigns for law offices, we can easily find the right strategy with reliable, results-driven outcomes.
Competitive effort. What factors are leading the competition to beat you? What tactics will work to reverse this? The answers to these questions will uncover opportunity areas to help your firm outperform the competition.
A technical audit looks at the architecture of your website to ensure that your site is working smoothly behind the scenes. Is the back-end coding of your website slowing down page speed or creating overly complicated pages that are difficult to maintain? Are there hidden errors that prevent search engines – or potential clients – from accessing your site? Technical audits seek to answer these questions and more: think of it as fine-tuning the engine that keeps your website running.
A solid website architecture not only makes it easier for search engines to read your site, but it also creates a seamless experience for potential clients. While the depth and scope of technical audits can vary from one industry to the next, our legal clients typically require a light-touch audit for:
Once any technical errors have been resolved, a content audit assesses the current effectiveness and strength of website content. Do your website pages, articles, and blogs provide valuable, timely, and authoritative information? Are you answering the key questions that potential clients ask when choosing a law firm? Is your content structured in a way that supports higher search engine results? To answer these questions, we’ll look at all aspects of your content to ensure your firm is seen as an authoritative, reliable, trustworthy, and searchable online resource. This includes reviewing:
SEO for law firms requires a different approach – it’s a unique and highly competitive industry. Breaking through the noise means partnering with an agency that can identify, structure, and implement the right SEO strategies.. Here’s a straightforward list of the strategies that we most frequently employ for our legal clients:
We act as a strategic partner to ensure your law SEO tactics are in lockstep with your firm’s near- and long-term goals. We’ll work hand in hand with you to ensure that we target the right tactics to support sustainable (and effective) growth strategies.
We believe in transparency in everything we do, from the SEO strategies we design to the results we generate. With The Status Bureau, you can rest assured knowing you’ll receive timely, clear, and collaborative communication alongside every SEO service we provide. Whether you’d like to meet weekly, bi-weekly, or monthly, we’re happy to align to the communication and reporting cadence that best meets your needs. Our extensive, data-driven reporting provides visibility into current progress and near-term goals – so you’ll never find yourself in the dark or wondering what comes next. Let us put our expertise to work for you, helping to grow your law firm’s impact and client list with thoughtful, targeted SEO strategies.
