Business to Business is unique. The volumes are lower, and each conversion is significant. That's why we've carved out a unique process catered specifically for B2B clients. With increased importance on every interaction, we focus on creating high quality experiences for high value leads.
• Blog post: Usable Strategies for Enterprise SEO [B2B Edition]
Our B2B clients require leads, so that's what we focus on. However not just any lead will do, your B2B likely has a well-defined, well-understood ideal customer. Our lead generation program starts with understanding the business and characteristics of the lead type.
Communication around lead quality is paramount as is understanding the ROI of the campaign. We'll understand your metrics, your ideal customer and use tactics to get the right leads to your site.
An SEO audit is the foundation of any SEO strategy. It involves a thorough analysis of your website to identify strengths, weaknesses, and opportunities for improvement.
Technical SEO: Examining the website's architecture, loading speed, mobile-friendliness, and other technical elements that impact search engine crawling and indexing.
On-Page SEO: Analyzing content, meta tags, headings, internal linking, and keyword usage to ensure they align with best practices.
Off-Page SEO: Assessing backlinks, social media presence, and other external factors that influence your website's authority and reputation.
B2B SEO is largely about knowing the level of difficulty to success. Researching your competition and the landscape you work in is our foundational approach. We'll share the research we uncover and build campaigns to target low hanging fruit, and then begin looking at the bigger companies and bigger targets. We'll work with you to craft a strategy that aligns with your annual and long term goals and brings the volume of leads you need to meet your targets.
Keywords are the terms and phrases that potential clients use to search for products or services. B2B SEO agencies like ours conduct extensive keyword research to identify high-value keywords that align with your business goals.
Technical SEO: Examining the website's architecture, loading speed, mobile-friendliness, and other technical elements that impact search engine crawling and indexing.
On-Page SEO: Analyzing content, meta tags, headings, internal linking, and keyword usage to ensure they align with best practices.
Off-Page SEO: Assessing backlinks, social media presence, and other external factors that influence your website's authority and reputation.
Content is king in SEO. High-quality, relevant content attracts visitors and engages and converts them. B2B SEO agencies such as The Status Bureau provide these turn-key services.
Content Strategy Development: Crafting a comprehensive plan that includes blog posts, expanded pages, case studies, guides, and more.
Content Writing and Editing: Producing well-researched, engaging content that resonates with your target audience.
On-Page Optimization: Ensuring that all content is optimized for relevant keywords, with proper use of headings, meta tags, and internal links.
Google needs to know you're an expert, so we'll need to generate the content that proves it.
The Status Bureau's writing services can provide comprehensive content that helps attract organic content and conversion those on the page.
