Barbaros may know too much about performance marketing. He seems to have every answer to every question. If you’d like to test this, ask him a question or two about technical Meta (Facebook and Instagram) marketing or Ecommerce tracking.
In his off time, he’s either in the gym, in an audiobook, on in a video game. Or possibly all three.
Setting them up clearly and concisely and ensuring everything is technically squeaky clean.
Optimizing the heck out of them.
What to do next and why based on data.