Levi's is aiming to have 55% of its sales direct to consumer by 2027. (source) All fashion brands have been building their DTC channels, and organic SEO traffic is the most transactional of them all.
We have deep experience providing SEO services for Fashion brands. Our process focuses on:
We have completed dozens of Fashion SEO projects since 2006, which are largely grouped into:
The 3 big ideas we've seen our fashion industry clients win with.
Competitive research. It's easy enough to find the market leader's strategy.
Low hanging fruit. There's always money left of the table and short term opportunites always seem to exist in fashion industry SEO.
Implementation. Some brands research and don't push towards revenue. Our partners that win, do so by making change.
Outside of our services, here's what's important to Ecommerce sales and the process of growth:
Search Engine Optimization is crucial in any industry, and the fashion sector is no exception. In the highly competitive and visually-driven world of fashion, implementing effective SEO strategies is particularly important for several reasons:
1) Revenue
2) Brand protection
3) Brand credibility and trust
4) Product discovery
5) Visibility
6) In-store visits
Which brand doesn't want to be seen?
The fashion industry has seemingly infinite retail and brand competition. Ecommerce-only, retail locations, designers, and publications are competing for attention. SEO helps enhance the online visibility of fashion websites, making it easier for potential customers to discover them through Google. Higher visibility leads to increased website traffic, essential for brand exposure and potential sales.
See: Reputation Management for Brands (Blog Post)
Brand protection in Google results is essential for several reasons, as it directly influences a company's online reputation, customer trust, and overall business success.
Google is often the first touchpoint for potential customers searching for information about a brand. The search results page serves as a virtual storefront, and users will likely to form initial impressions based on what they see. Effective brand protection ensures that the first page of search results accurately reflects the brand's identity, values, and products.
Users often perceive websites that appear first on search results as more credible and trustworthy. By implementing SEO best practices, fashion brands can enhance their online reputation and build trust with potential customers, ultimately increasing the likelihood of converting website visitors into loyal customers.
SEO allows fashion brands to optimize their product pages and categories for relevant keywords. When consumers search for specific products, well-optimized pages are more likely to appear in search results, improving the chances of customers discovering and exploring the brand's products.
This is why we're here. Ecommerce and in-store sales are the result of great products and great marketing.
Our SEO Services are built with a revenue-first approach that explain what every manager requires - data to support decisions.
Many retailers continue to rely on the revenue of their brick and mortar locations. SEO helps increase maps and store location to get found when people want to shop.
